Pollinators are often visually attracted by the shape and colours of the labellum. However, some Bulbophyllum species attract male fruit flies (Bactrocera spp.) solely via a floral chemical which simultaneously acts as a floral reward (e.g. methyl eugenol, raspberry ketone, or zingerone) to perform pollination. The flowers may produce attractive odours. Although absent in most species, nectar may be produced in a spur of the labellum (8 in the illustration above), or on the point of the sepals, or in the septa of the ovary, the most typical position amongst the Asparagales.
Most orchids are not heavy feeders. Many orchids bloom year after year with no fertilizer at all. During active growth, when new leaves are being produced, you may fertilize every other time you water at half the strength recommended on the fertilizer package. However, it's important to deliver water without fertilizer at least once a month to flush excess fertilizer salts from the bark mix and avoid fertilizer burn to the roots.