Make sure the pot has drainage holes. You can't properly water an orchid unless it has holes through which the water can drain. Water sitting in the pot will cause the roots to rot, so it needs to be able to drain through the bottom. If you bought an orchid that came in an ornamental pot without holes, repot the orchid in one with adequate holes in the bottom. Use an orchid potting mix instead of regular potting soil.
Most orchids are not heavy feeders. Many orchids bloom year after year with no fertilizer at all. During active growth, when new leaves are being produced, you may fertilize every other time you water at half the strength recommended on the fertilizer package. However, it's important to deliver water without fertilizer at least once a month to flush excess fertilizer salts from the bark mix and avoid fertilizer burn to the roots.