The complex mechanisms that orchids have evolved to achieve cross-pollination were investigated by Charles Darwin and described in Fertilisation of Orchids (1862). Orchids have developed highly specialized pollination systems, thus the chances of being pollinated are often scarce, so orchid flowers usually remain receptive for very long periods, rendering unpollinated flowers long-lasting in cultivation. Most orchids deliver pollen in a single mass. Each time pollination succeeds, thousands of ovules can be fertilized.
Water thoroughly. When you do water, do it like you mean it. Different growers have different rules, but many professional growers turn on their sprinklers for 8 or more minutes. Successful home-growers sometimes dunk their plants, pots and all, into a bucket or sink of water. Some varieties, such as vandas, can be left floating in water for a surprisingly long time. The idea is to make sure the velamen is completely saturated. You want tiny droplets hanging on the roots after watering. This means the plant is completely hydrated.
Most orchids are not heavy feeders. Many orchids bloom year after year with no fertilizer at all. During active growth, when new leaves are being produced, you may fertilize every other time you water at half the strength recommended on the fertilizer package. However, it's important to deliver water without fertilizer at least once a month to flush excess fertilizer salts from the bark mix and avoid fertilizer burn to the roots.