Phragmipedium: Phragmipedium orchids are interesting in that they are one of the few orchids to produce vibrant flowers in an intermediate environment. You see, normally it is the extremes of climate that produce the most interesting colors. But this type of orchid is great for you if you have a temperate and mild climate but desire bright blossoms.
The other important use of orchids is their cultivation for the enjoyment of the flowers. Most cultivated orchids are tropical or subtropical, but quite a few that grow in colder climates can be found on the market. Temperate species available at nurseries include Ophrys apifera (bee orchid), Gymnadenia conopsea (fragrant orchid), Anacamptis pyramidalis (pyramidal orchid) and Dactylorhiza fuchsii (common spotted orchid).
The seeds are generally almost microscopic and very numerous, in some species over a million per capsule. After ripening, they blow off like dust particles or spores. They lack endosperm and must enter symbiotic relationships with various mycorrhizal basidiomyceteous fungi that provide them the necessary nutrients to germinate, so all orchid species are mycoheterotrophic during germination and reliant upon fungi to complete their lifecycles.
It sounds like it is not getting enough light. Repotting once per year after blooms have dropped is a good thing. Use a high quality bark mix for orchids or high quality sphagnum moss. If the flower spike dried out you did exactly the right thing by removing it. So try more light without direct sun and be sure to water only if the mix is dry. No wet feet for most orchids. Good luck
Orchids of all types have also often been sought by collectors of both species and hybrids. Many hundreds of societies and clubs worldwide have been established. These can be small, local clubs, or larger, national organisations such as the American Orchid Society. Both serve to encourage cultivation and collection of orchids, but some go further by concentrating on conservation or research.