If your orchid is potted in plastic, place it in an empty bowl, then add water. If you place the plastic pot in an already full bowl of water, the water will push the bark up and out, floating it away from the orchid roots. In this case, add water to just below the lip of the pot and let it sit for 10 to 15 minutes, then drain and return the orchid pot to its place.
Most orchids are not heavy feeders. Many orchids bloom year after year with no fertilizer at all. During active growth, when new leaves are being produced, you may fertilize every other time you water at half the strength recommended on the fertilizer package. However, it's important to deliver water without fertilizer at least once a month to flush excess fertilizer salts from the bark mix and avoid fertilizer burn to the roots.